Thursday, May 13, 2010

Upcoming Collections


Los Angeles, CA – (April 2010): For Fall 2010, the China Glaze Vintage Vixen Collection captures the vivid and saturated hues of the 1940’s with this seductively complex palette. These classic shades of the season recreate the timeless tableau of movie land mystique, perfect red pouts and steamy nights where swing was the scene!
Step out with these multi-faceted jewel tones, rich reds, titillating taupes and smoldering sands. This collection deliverers a high octane 40’s era glamour with a sophisticated edge! The 12 colors in this collection include:
  • Riveter Rouge – Deep red shimmer
  • Foxy – Burgundy frost with shimmer
  • Goin’ My Way – Brown frost with copper shimmer
  • Classic Camel – Khaki crème with gold micro glitter
  • Swing Baby –  Taupe frost with silver micro glitter
  • Ingrid – “Greige” crème with copper micro glitter
  • Hey Doll – Rose frost with shimmer
  • Bogie – Plum frost with shimmer
  • First Class Ticket – Deep purple frost with shimmer
  • Midnight Mission – Navy blue frost with silver micro glitter
  • Emerald Fitzgerald – Turquoise green frost with shimmer
  • Jitterbug – Grey chrome with silver micro glitter

The China Glaze Vintage Vixen collection starts shipping June 6th internationally and July 6th, 2010 domestically. All 12 colors will be available as open stock, in 6 piece box collections, a 12 piece counter display and a 36 piece rack. China Glaze is free of DBP, toluene, and added formaldehyde.



LOS ANGELES -- American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the addition of six new colors to its successful line of nail polish. The company timed and designed the expansion of American Apparel Nail Lacquer for the upcoming summer season.

The colors continue the theme of representing the brand and the culture which surrounds it. A khaki shade called "California Trooper" alludes to the uniforms of the ubiquitous California Highway Patrol, while "Malibu Green" is inspired by the colors found near the company's store on the historic Pacific Coast Highway. Other colors like "Summer Peach" and "Butter" are now also an available option for some of the company's classic garments, including the Pique Tennis Shirt, 4-Way Stretch Side Zipper Pants and Dov's Hoody. The line will feature the release of a base/top coat, a much-requested addition that will bring an extra layer of protection and gloss to the nail lacquer.

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