Monday, October 11, 2010

This Makes Me Sick (really Justin Beiber?)

Listen, I don't know much about Justin Beiber and I'm happy about that. I've heard a song or 2 and I'm not into it. Listen, it's fine with me if you dig the Beib. I get it, I really do. I was more than a little obsessed about *NSYNC a decade ago. But nail polish from the Beiber? Really? If you're interested, read on.

LOS ANGELES (Reuters) – Teen idol Justin Bieber is launching a line of nail polish inspired by his biggest music hits, nail care company OPI said on Monday.
With shades like One Less Lonely Glitter (lavender), Prized Possession Purple (grape), Give Me the First Dance (silver) and Me + Blue (dark blue), the first six colors in the line for Nicole by OPI will be sold exclusively through Wal-Mart retail stores in December 2010.
The remainder of the "One Less Lonely Girl" collection from the 16 year-old singer will be released in Wal-Mart stores in January 2011 before being distributed more widely in February.
"We are thrilled to team up with such a widely beloved singer who has made major waves in pop culture," Suzi Weiss-Fischmann, Nicole by OPI's vice president and artistic director, said in a statement.
"The colors in the collection are modeled after the upbeat and emotive nature of Justin's songs, as well as his own unrivaled energy," she added.
"One Less Lonely Girl", from Bieber's 2009 debut album, is one of the most successful singles in the young musician's career after he was discovered on YouTube. His second album "My World 2.0" debuted at No.1 on the U.S. charts in March and he has already sold over five million albums worldwide.
The nail polish line is the latest product tie-in for Bieber, who earlier this year was named the most-searched celebrity on the Internet.
The baby-faced singer recently became the spokesman for anti-acne skin line Proactiv, and a range of Justin Bieber dolls and toys will be in stores this Christmas.


Supersparklekitty said...

I read it,and yes I am definitely not interested in Justin Bieber or his music. And a polish line! Please!

Unknown said...

I'm not interested in it either. I will not buy any just because it's attached to that kid...I don't care how great the colors are.

Zara said...

This kind of makes me want to throw up. I mean, I understand that Justin Bieber is sensational among preteens...but he has nothing to do with nail polish! Seriously!

Mike Matteson said...

You never know. Maybe you'll all love it. I think his main audience is young girls, and they'll probably buy anything with his name on it. Branding is a powerful motivator!

Sandi said...

So I guess Miley Cyrus should be out there shilling for her on line of lawn mowers or motor oil. Even if I was willing to step foot in Wal Mart (I'm not), I wouldn't buy these. And I don't think Nicole's demographic is the pre-teen Beiber set.